Streaming has changed how people watch TV, and it is changing how advertisers reach them. In this episode we dig into connected TV.
What we discuss
- How household-level targeting works
- Why non-skippable ads get 90%+ completion
- Measuring foot traffic and conversions from TV
- CTV for local businesses and campaigns
Big idea
CTV combines the impact of television with the precision of digital.
For the first time, a local business can buy TV ads without wasting money on viewers outside its market.
Episode 10 guest
Learn more on our CTV marketing page.