In this episode, our political team sits down to talk about how local campaigns are blending traditional field work with precision digital outreach.
In this episode
- Why voter-file targeting changed local races
- The role of CTV and streaming ads in small districts
- How to build a get-out-the-vote text program
- Budgeting for digital in a grassroots campaign
Key takeaway
Digital does not replace the door knock. It makes every door knock count.
The best campaigns meet voters everywhere they already are, from their front porch to their living room TV.
Episode 12 guest
Resources mentioned
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